Graphics are for "Artsy" types.

Will use wrong types of graphics. Will not understand graphic compression. Will not understand color correction.

Will not think through your business model or identity. Will not provide appropriate images.

Will make you look like an amateur.

Will use the latest coding technology... whether it is appropriate or not.

Has disdain for users. Some coders call inexperienced users "Lusers".

Will not have much invested in usability studies.

Wants to get back to "real" coding.

Will not understand how white space and a "grid" can improve usability.

Does not care about cross platform issues since only a minority of users use anything except Internet Explorer.

Will make totally cool graphics that will enhance his portfolio, ego and stature among other cool Flash designers.

Knows technology and wants to use the latest technology. Especially Flash... which is "cool".

Will convince you how cool Flash is.

Will frustrate your customers.

Will use tiny fonts or faded fonts because they are "cool" even if your clients can't read them.

Might not understand white space.

Might forget to make your phone number and email accessible or hide it because it ruins "the look".

4) A Professional, Well Educated Designer

In short someone who will create a solid, pleasant web site experience.

Understands the IMAGE YOUR BUSINESS SHOULD PROJECT.

This is a KEY point. A biotech site needs a different image than a game site.

Will produce designs that are appropriate and image enhancing.

Understands how logos, images, illustrations and fonts work together.

Understands which technologies will enable your clients.

Will understand which technologies frustrate your clients.

Understands how Web Design, Multimedia, Print and Video can work together.

Understands which media is appropriate.

Understands what your clients are looking for when they visit your site. Empathizes with your clients inability to find information.

Understands how white space, grids, color, fonts, and site architecture, and technology, work together to make the site work.

Understands cross browser issues. Knows that up to 30% of your potential clients are on a different platform.

Has actually spent time reading multiple books about usability.